Insight       19 March 2025

The Goldilocks Challenge

Finding the Right Balance with Organisational KPIs 

Have you ever wondered if you're measuring too much or too little in your organisation? Just like Goldilocks searching for the perfect bowl of porridge, organisations face a challenge in finding the "just right" balance of Key Performance Indicators (KPIs). 

The Dangers of Measuring

Too Little

  • Early warning signs remain hidden until they become crises
  • Leaders develop incomplete pictures of organisational health
  • Strategic blind spots emerge where important aspects go untracked
  • False confidence builds based on limited positive metrics
Too Much

  • Decision-making slows due to analysis paralysis
  • Valuable resources get consumed by excessive reporting
  • Focus diminishes when everything is deemed important
  • Teams develop metric fatigue
  • Contradictory signals create confusion about priorities 

The Dangers of Measuring

Too Little
  • Early warning signs remain hidden until they become crises
  • Leaders develop incomplete pictures of organisational health
  • Strategic blind spots emerge where important aspects go untracked
  • False confidence builds based on limited positive metrics
Too Much
  • Decision-making slows due to analysis paralysis
  • Valuable resources get consumed by excessive reporting
  • Focus diminishes when everything is deemed important
  • Teams develop metric fatigue
  • Contradictory signals create confusion about priorities 

Why Do We Get It Wrong?

Fear of Missing Something: Anxiety drives us to measure everything possible 
Technology Enablement: Modern tools make tracking countless metrics deceptively easy 
Stakeholder Demands: Different departments each push for their preferred metrics 
Organisational Inertia: Once established, metrics rarely get removed 
False Equivalence: The mistaken belief that more measurement equals better management 

Why Do We Get It Wrong?

Fear of Missing Something: Anxiety drives us to measure everything possible 
Technology Enablement: Modern tools make tracking countless metrics deceptively easy 
Stakeholder Demands: Different departments each push for their preferred metrics 
Organisational Inertia: Once established, metrics rarely get removed 
False Equivalence: The mistaken belief that more measurement equals better management 

Finding Your Goldilocks Zone

Start with Purpose and Strategy. Ask: 

  • What are we truly trying to achieve?
  • What are our top 3-5 strategic priorities this year?
  • What outcomes would indicate success? 
Apply the Value Test For each potential KPI, examine: 

  • Will this metric drive meaningful action?
  • Does it provide unique insight?
  • Is the value greater than the cost of collecting it?
  • Would we notice if this metric disappeared? 
Build a Balanced Framework to create a holistic view across: 

  • Purpose and impact
  • People and culture
  • Process and innovation
  • Customer and relationships
  • Financial and sustainability
Limit each category to 2-3 essential metrics. 
Establish a Clear Hierarchy Structure: 

  • Primary KPIs (5-7): For executive leadership
  • Secondary Metrics (10-15): For department leads
  • Operational Measures: For frontline managers 
Practice Regular Pruning: 

  • Schedule quarterly metric reviews
  • Conduct annual comprehensive assessments
  • Follow a "one in, one out" policy
  • Sunset metrics that haven't driven decisions 

Finding Your Goldilocks Zone

Start with Purpose and Strategy. Ask:
  • What are we truly trying to achieve?
  • What are our top 3-5 strategic priorities this year?
  • What outcomes would indicate success? 
Apply the Value Test For each potential KPI, examine:
  • Will this metric drive meaningful action?
  • Does it provide unique insight?
  • Is the value greater than the cost of collecting it?
  • Would we notice if this metric disappeared? 
Build a Balanced Framework to create a holistic view across:
  • Purpose and impact
  • People and culture
  • Process and innovation
  • Customer and relationships
  • Financial and sustainability
Limit each category to 2-3 essential metrics. 
Establish a Clear Hierarchy Structure:
  • Primary KPIs (5-7): For executive leadership
  • Secondary Metrics (10-15): For department leads
  • Operational Measures: For frontline managers 
Practice Regular Pruning:
  • Schedule quarterly metric reviews
  • Conduct annual comprehensive assessments
  • Follow a "one in, one out" policy
  • Sunset metrics that haven't driven decisions