Insight 19 March 2025
The Goldilocks Challenge
Finding the Right Balance with Organisational KPIs

Have you ever wondered if you're measuring too much or too little in your organisation? Just like Goldilocks searching for the perfect bowl of porridge, organisations face a challenge in finding the "just right" balance of Key Performance Indicators (KPIs).
The Dangers of Measuring
Too Little
- Early warning signs remain hidden until they become crises
- Leaders develop incomplete pictures of organisational health
- Strategic blind spots emerge where important aspects go untracked
- False confidence builds based on limited positive metrics
Too Much
- Decision-making slows due to analysis paralysis
- Valuable resources get consumed by excessive reporting
- Focus diminishes when everything is deemed important
- Teams develop metric fatigue
- Contradictory signals create confusion about priorities
The Dangers of Measuring
Too Little
- Early warning signs remain hidden until they become crises
- Leaders develop incomplete pictures of organisational health
- Strategic blind spots emerge where important aspects go untracked
- False confidence builds based on limited positive metrics
Too Much
- Decision-making slows due to analysis paralysis
- Valuable resources get consumed by excessive reporting
- Focus diminishes when everything is deemed important
- Teams develop metric fatigue
- Contradictory signals create confusion about priorities
Why Do We Get It Wrong?
Fear of Missing Something: Anxiety drives us to measure everything possible
Technology Enablement: Modern tools make tracking countless metrics deceptively easy
Stakeholder Demands: Different departments each push for their preferred metrics
Organisational Inertia: Once established, metrics rarely get removed
False Equivalence: The mistaken belief that more measurement equals better management
Why Do We Get It Wrong?
Fear of Missing Something: Anxiety drives us to measure everything possible
Technology Enablement: Modern tools make tracking countless metrics deceptively easy
Stakeholder Demands: Different departments each push for their preferred metrics
Organisational Inertia: Once established, metrics rarely get removed
False Equivalence: The mistaken belief that more measurement equals better management
Finding Your Goldilocks Zone
Start with Purpose and Strategy. Ask:
- What are we truly trying to achieve?
- What are our top 3-5 strategic priorities this year?
- What outcomes would indicate success?
Apply the Value Test For each potential KPI, examine:
- Will this metric drive meaningful action?
- Does it provide unique insight?
- Is the value greater than the cost of collecting it?
- Would we notice if this metric disappeared?
Build a Balanced Framework to create a holistic view across:
- Purpose and impact
- People and culture
- Process and innovation
- Customer and relationships
- Financial and sustainability
Limit each category to 2-3 essential metrics.
Establish a Clear Hierarchy Structure:
- Primary KPIs (5-7): For executive leadership
- Secondary Metrics (10-15): For department leads
- Operational Measures: For frontline managers
Practice Regular Pruning:
- Schedule quarterly metric reviews
- Conduct annual comprehensive assessments
- Follow a "one in, one out" policy
- Sunset metrics that haven't driven decisions
Finding Your Goldilocks Zone
Start with Purpose and Strategy. Ask:
- What are we truly trying to achieve?
- What are our top 3-5 strategic priorities this year?
- What outcomes would indicate success?
Apply the Value Test For each potential KPI, examine:
- Will this metric drive meaningful action?
- Does it provide unique insight?
- Is the value greater than the cost of collecting it?
- Would we notice if this metric disappeared?
Build a Balanced Framework to create a holistic view across:
- Purpose and impact
- People and culture
- Process and innovation
- Customer and relationships
- Financial and sustainability
Limit each category to 2-3 essential metrics.
Establish a Clear Hierarchy Structure:
- Primary KPIs (5-7): For executive leadership
- Secondary Metrics (10-15): For department leads
- Operational Measures: For frontline managers
Practice Regular Pruning:
- Schedule quarterly metric reviews
- Conduct annual comprehensive assessments
- Follow a "one in, one out" policy
- Sunset metrics that haven't driven decisions
Further Reading
Copyright © 2025 Potenture
Don't miss your chance to join The Purposeful Life
Seven Core Capabilities Guide Available Now!

